#27039 Valimail Newsletter - May 2024 - The Future of Email and More

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Seth Blank, CTO of Valimail, recently sat down with guest speaker Jess Burn, Principal Analyst at Forrester. They discussed how DMARC affects brand reputation, the difference between SEGs and DMARC, and how DMARC can stop generative AI phishing.

[Watch the full conversation here!](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGENEYY8iHUgA8XM9Jfh9KY32C_VBhqrmh8rfTZM3atTcrJLlzaPeFUJPvrQFh39iSqZg=)!

Industry News

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[Valimail Triumphs at the 20th Annual 2024 Globee® Awards for Cybersecurity](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD2BdQW5sGSCkKqnygcyGi-CyxLCKzzGCBw1eoHaUSy_RT5SEdhPZYgMPvQF25RDL2AQ=)

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[New Email Rules 2024: Marketers, Authenticate or Get Trashed](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD_6owSZFwQtS2aH7_oRGHuaRiDovd_vd_GqiuynA7lVUjdcDEu4mCu9IxTD7WGLCRSc=)

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[Overcoming Phishing Attacks: Emergent Standards for Email Authentication](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD-6f7fXFujyH7xA0yCO0At4X4oDMj1Zk-o-1ssW9P4glesCbtwN_HyEZ80NiiTVtpsA=)

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[New Email Authentication Requirements: A Unified Effort to Combat Email Threats](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD_TiaT0-31Z3bXXTFagU0WQcnP2kgOzavn9Mt1ii_5lMMKbsEMFS-YKKN-QcJ8liskg=)

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[Valimail DMARC Solution Available in the Microsoft Azure Marketplace](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD6efTW3pxjUItvkVgu88PkoQ9yMyHjfJbUmtmlr5CjaKGVorB3NaAmp4l_3So9V5Wbs=)

New From Valimail's Blog

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[Misconceptions and Myths About the Coming Google and Yahoo Changes](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGENBcAiKHWdjlY4vfQytL9vLWihfuRGgVkbN4KM4tS1b5hINQxOS3ljNmSIWsourNFTY=) - The Google and Yahoo sender requirements are good news, but plenty of myths and misconceptions are floating around. We’re here to help set the record straight.

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[How Does DMARC Help with Deliverability and Reputation?](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGEO1FaEgYNSWEDuTtWv8NodXyZAS2US--vbS3bqFLs8DgbTqQsvNbb0LezTg9GLieRIE=) - While DMARC isn’t the only governor for building a good reputation for your email sending domain, it’s still an essential component of that deliverability equation.

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[Understanding the Significance of BIMI Selectors and Their Implementation](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD3BeaXMoo4jtnGcPZjQJviq3dTgjBljMpUezpxTod58u4Ut3w_Z2HysdEwlE1QvlzN4=) - Domain owners who want to use multiple logos for a given domain and/or perform A/B testing for BIMI can use BIMI selectors with minimal DNS disruption. Learn more about them here.

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[Authenticated Answers With Dean Coclin](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD99jjC2L6xu0je03uh8BQx9AFa9L-ZyR0wP455FpXbyYuE9fwk0pyvd_ejpbYXG1siM=) - For this month’s Authenticated Answers interview, we sat down with Dean Coclin, Sr. Director Trust Services Specialist at DigiCert. Read the full interview here.

Hello Peet,

Trust is under attack, especially right now. Not just because of the flurry of spam and phishing, but with generative AI and all the other tools. Attackers now have phishing toolkits, just like marketers have campaign toolkits.

DMARC serves as a reinforcement mechanism so receivers of email know who’s trying to communicate with them. It allows organizations to see which entities are sending emails, so they can decide whether or not to accept. With this approach, you can choose to receive email from CNN or the New York Times, and, you can choose that if there’s a message from phisher.com, you don’t ever have to look at it.

To learn more about how Valimail can help you better understand and approve of all services sent on behalf of your domain, [contact one of our DMARC experts today](https://get.valimail.com/OTM2LVNXRi05NzgAAAGS2TjGD3PC3B2bFcI_Ikgnop_3ydJMJOUA8Ek1E8kPTNEhW1BqheZuvQVWSJ2MCstH-otreC0=).

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[-Seth Blank, CTO of Valimail

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Automation AutoResolve New-DMARC ran on this ticket. Actions: Change Status to Resolved