#26731 Valimail Newsletter - April 2024 - Email Requirements On-Demand and More

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Watch the Recap: An Email Requirements Roundtable with Google, Yahoo, and Valimail

We recently hosted a webinar with Marcel Becker of Yahoo Mail, Neil Kumaran of Gmail, and Seth Blank of Valimail. During the roundtable, they discussed the new email requirements, the urgent need for action, and improving email safety for everyone.

Both marketers and IT can take something from these three email experts. Take these tips and thoughts from this roundtable discussion and implement them into your deliverability foundation.

[Watch the full webinar here](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsOtwTjohsCdlaF4wr_b56fI8PObXHjNuPU-hbd8QZ-E2WjMOi9A5_lEY3GKZeYe-6tM=)!

Industry News

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[Valimail Awarded 2023 TMCnet Zero Trust Security Excellence Award](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsLXMbJdSBKKOCDnFCJtcZfqwqg3aLilFuSqvCzZQaM4GdBC7ao70fdVsBz-HkcwKI4E=)

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[Email Insider: Spam Free: Why Gmail And Yahoo Are Imposing Their New Rules Now](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsBUaR8UJQ2lUEZLqBMtkQ_2RIJVet3vdcLm9O2rN6vbaY8fPwatJy87DdiZ6PYiYtg8=)

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[Staying Safe Online During Tax Season: Tips for Businesses and Consumers](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsDBgQ1ZSAW-aCwBkxdlpt_f97xxvd-ewu7cRpShv76Wi5HVdt0MrtxLbRwhKqIrZwt8=)

New From Valimail's Blog

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[G2 Spring 2024: Valimail Is the Leader in DMARC Software](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsN4Og5rfDXdgKEgicnSpZUFTCdoPXw-pBW9JBx3BpPN_4vkeE9N7AaQ7pe5Gtj7VIvY=) - Valimail is starting the year strong by maintaining our DMARC leadership position. Check out our G2 results here.

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[What Is DMARC Alignment (Strict vs Relaxed)](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsBspTbZrokPW2YePYAo-RkX7tdmQphpj4syxs7AY5Y2YCtkidqZeSi3f0R5ND0f4khU=) - Learn about the complexities of strict and relaxed DMARC alignment and how to choose the best fit for your domain.

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[One-Click Unsubscribe: What It Is, How It Works & Compliance](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsPoHltKDCU57tPI0fcyAUSHYcqyZhlsJ2nqr2KjD7fiqHJMJ9_U8k_Efzzg6JffaTW4=) - One-click unsubscribe compliance is being required by June 2024. Learn more about how to ensure your emails get delivered.

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[Authenticated Answers With Travis Hazlewood](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsNWRgLmMzBf1OelbfqnU9aOwb5msuN-3JU6XoCoSvwGEriLA01bA4ypV7nsAYNv7dt0=) - Check out our monthly email interview series! This month, we featured Travis Hazlewood, the Head of Email Deliverability at Ortto.

Hello Peet,

It’s April, and inbox providers will soon begin to reject email that fails to meet their new sender requirements. While marketing emails have been getting most of the focus, any organization likely has multiple emails that also need to reach compliance, including:

- Payroll
- Billing and invoicing
- Shipping notifications
- Password resets
- Contract updates

Like an annual physical at the doctor, it’s important to regularly examine the health and status of your entire email infrastructure, to make sure you don’t have any surprises as your business continually changes. With the new rules coming into play, doing that check now is doubly important, so that you can catch issues before they become more serious and negatively impact your business.

It’s time for your check up. An ounce of prevention now will prevent future problems as these new requirements become fully enforced over the next several months.

[Contact one of Valimail’s DMARC experts today](https://get.valimail.com/OTM2LVNXRi05NzgAAAGSSQcAsEA9WnDQiYEX6195jXkl6Yrn0UotLorxQ2zBn4zRgkNWRJWVdbXOrBaVY_-4jU5rCYs=) to ensure your email infrastructure is compliant.

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[-Seth Blank, CTO of Valimail

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Automation AutoResolve New-DMARC ran on this ticket. Actions: Change Status to Resolved